If you’ve been around the world of swimming in the last decade, you’ve seen the rise of Sporti. Born as SwimOutlet’s in-house brand in 2008 and relaunched with new designs in 2023, Sporti isn’t trying to pretend it’s Speedo. It’s not chasing gold medals on Olympic podiums. It’s chasing something else: making swim gear affordable and accessible for the everyday swimmer.
Sporti’s mission is simple — gear you can count on, prices you don’t have to flinch at. Built with input from swimmers, designed for people who grind out the yards every day, Sporti has become one of the top-selling swim brands in the United States by focusing on the people who make the sport go: club swimmers, fitness swimmers, and swim parents buying three sizes a year for their growing kids.
In a world where a racing suit can cost $600, Sporti is the swim community’s reminder that good gear doesn’t have to wreck your bank account.
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